Change blindness was established in a study, shown below, wherein a pedestrian giving directions to a researcher fails to notice that the researcher changes places with another as two men pass through the conversation carrying a door. The study concludes that only a fraction of the visual information we receive is stored.
(Source: psych.rwth-aachen.de)
Notes
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stealingallmytime reblogged this from psyche-yourself and added:
The Gorilla Study perfectly demonstrates inattentional blindness http://www.youtube.com/watch?v=IGQmdoK_ZfY
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